During the 2016-17 season, the New Jersey Devils embarked on an ambitious project to create a one-of-a-kind poster for each home game, created by in house designers as well as local New Jersey artists. Limited quantities were sold each night, and often sold out before the puck even dropped. The end result was art that inspired fandom and drove revenue in an unexpected way. 

​

Responsibilities included the concept and design of five of these posters.