Inspired by the Movember Foundation’s initiative, New Jersey Devils centerman Adam Henrique’s November mustache has developed into a platform to raise awareness and funds for men’s health. Adam’s motivation is “to use the power of the mustache to have an everlasting impact on the face of men’s health.” He wanted to provide enthusiasts a chance to acquire a piece of limited edition merchandise while supporting a great cause. All proceeds from the sales of Henrique's limited edition MoBro hats benefit the Movember Foundation USA. This initiative has raised over $55,000 since 2015.