This hand lettered lapel pin was created as a symbol of the Prudential Center and The New Jersey Devils’ commitment to their home state of New Jersey. The “Jersey” pin, which was produced in both standard and premium finishes, is gifted in various ways to both New Jersey Devils season ticket members, and special guests of the arena. It is also frequently worn by both players and employees.

​

“Jersey” t-shirts were also created and sold to support the initiative.